Leilah Kirsten is a Fitness Instructor and the most phenomenal Dancer. She has dedicated her career to personal training and body movement. I designed her logo coming up with the “LK” as at the time her fitness journey was moving into many avenues not just Pilates and Dance and wanted to keep the her initials as the icon.
I was tasked to design a logo, a flyer and business cards. But what really made the project pop was Claire Gunn’s photos and how she captured Leilah’s graceful beauty and expression. She’s a big reason I got into photography as it truly rounds off an identity.
Photographer: Claire Gunn