African Image is an Urban African store in the heart of the CBD. Each product sold there has a story hand-picked or created by the store owner Harry Sitole inspired by his travels up Africa. The website was inspired by when you go into the store, its a “feast for the eye” – like a Pinata just broke open and exploded all over a room, your eye goes from one stunning fantastical object to the next. We decided we wanted to create that same excitement with the website and with every piece of collateral we did for it.
Harry wanted business cards but I suggested why not postcards, that way we can choose one of the items and have a story about it, pop it in one of the carrier bags or sell it individually. It worked, it sold.
Harry came up with this great idea of selling t-shirts that had postal queues on it so that it went with the whole “traveler” vibe.