Virtuous Pie is a Vegan restaurant founded in Vancouver, Canada by foodies Rob Milne and his sons – Ben & Alex. Having had success in branching out with other restaurants in Canada with their delicious recipes and beautiful minimal interiors. They decided to expand their delicious creations with two cheeses – Lemon Herb Chèvre and Tofu Feta which is made and sold by the wheel at their Vancouver branch.
The design brief was to create a design that was clean and minimal with a touch of colour that was on brand with Virtuous Pie’s aesthetic.
Creative Director: Sarel Meyer