My Question Cadbury Bar

Cadbury’s “Yes/No” Bar was doing really well and they wanted to ride the wave with another chocolate concept relating to a question. “My Question” was a concept I came up with reminiscing on those desperate “need an answer” with a magic eight ball or wishing on a star.


A magical element as the Harry Potter craze was around and magical sweets became very in because of Willy Wonker’s magical sweet factory.


Each chocolate had a different question on it, with a game of “yes” or “no being the side that you end up opening.