Wellness Warehouse approached me to evolve their logo and relook their creative strategy.
The three pillars of wellness – body, mind and soul was encapsulated in the butterfly icon which I felt had become an iconic symbol. I presented the idea of just calling it “Wellness” as it’s referred to by Capetonians, as they have always been known as the place to go for any “wellness” related product.
After I presented this concept I was offered to head up their creative department to align with the new vision. Whilst there I focused on their packaging, and the development of their new creative strategy. Whilst there I upgraded their corporate colour and Creative Directed the new design for their “Wellness Warehouse” magazine.