Ramjee Aesthetics
Rebrand, Visual Tone & Manner, Website Design, including Social Media Management

Dr. Ramjee is a Dental and Aesthetics Practitioner. He opened his own rooms under the name 
"Ramjee Aesthetics". He obtained my services to rebrand his new chapter.  
From his 5-Star Google reviews it is clear that he is highly revered and seen more as an Artist than a Doctor. 
Dr Ramjee is one of those people when you meet him his passion for his work is infectious. 
Always upbeat, positive, empathic, caring and enjoys teaching and 
empowering those around him. 

With any small business owner it is important for me to get the essence of the 
business, what their unique story is and how to represent all of this in a visual language. 
The nature of the job becomes "it's not just business, it's personal"

To come up with a new look and feel for an Aesthetics brand with a modern Indian flare. 

After the presentation of different logo concepts Dr Ramjee loved the lotus flower concept - in Hinduism, the lotus represents spiritual enlightenment, beauty, fertility, purity, prosperity and eternity. Because lotuses rise from the mud without stains, they are often viewed as a symbol of purity. Since they return to the murky water each evening and open their blooms at the break of day. 

The colours were requested by Dr Ramjee as teal was his favourite colour. The font I chose as it's a modern font with Indian-design nuances. As Dr Ramjee focus is to enhance, rejuvenate thus empowering the maturing woman.  The pay off line "A New Pathway for Everyone" was requested as aesthetics can be life changing.
The pay-off line became
Once branding was confirmed - the stationery, web design and marketing strategy was formed. 
Whilst updating the brand on various marketing platforms I started managing his Instagram account.